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Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the “Site”).

Personal information we collect When you visit our website, we will automatically collect certain information about your device, including information about your browser, IP address, time, time zone and some of the cookies installed on your device. In addition, we collect information about the individual websites or products that you view, which websites or search terms referred you to that website, and information about how you interact with the website. We call this automatically collected information "Device".

We collect information about your device using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous and unique identifier. For more information about cookies and how to turn them off, visit .
  • "Log Files" track actions that occur on the Site and collect information, including your IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.

In addition, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, PayPal, Apple Pay and Klarna checkout), email address and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How do we use your personal information? We use the device information we collect generally to fulfill all orders through the Site (including processing your payment information, arranging delivery, and providing invoices and/or order confirmations). In addition, we may use this device information to:

  • Communicate with you.
  • Screen our order for potential risk or fraud; and
  • When it is in line with the wishes you have shared with us, provide you with information or advertising about our products or services.

We use the device information we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website and assess the success of our marketing and advertising campaigns).

Sharing of Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: . We also use Google Analytics to help us understand how our customers use the website, you can read more about how Google uses your personal information here: . You can also opt out of Google Analytics here: .

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.

Behavioral Advertising As described above, we may use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") education page at .

You can opt out of targeted advertising by using the links below:

Additionally, you may opt out of certain of these services by visiting the Digital Advertising Alliance opt-out portal at: .

Do not track Please note that we do not change our website's data collection and usage practices when we see a "Do Not Track" signal from your browser.

Your rights If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be changed, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.

Data Retention When you place an order through the Website, we retain your order information for our records, unless and until you ask us to delete this information.

Changes We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Contact Us For more information about our privacy policy or if you have any questions, or if you would like to make a complaint, please contact us by email at or using the information provided below:

Humswear AB, Kommendörsgatan 34, 114 58 Stockholm, Sweden